Marketing Campaign 2021 Partner Program: you’re invited to join with us!

We’re excited to announce the inaugural marketing campaign for Destination Barrington Coast.

MidCoast Council is investing $200,000 into a targeted multi-media tourism campaign that will go into market in March 2021. We’re inviting you to partner with us, to leverage off this huge campaign opportunity by boosting the campaign even further with paid participation.

What type of advertising is being used?
The campaign strategy is presented by Leonards Advertising, the preferred supplier to NSW local government for over a decade. There’ll be a carefully constructed mix of Online + Outdoor + Social Media. Radio will also be used, depending on paid participation.

Who is the target market and where are they from?
Using market research we’ve identified ‘target personas’ from the Sydney and Newcastle region. These personas give us deep psychographic insights which are the best predictors of consumer behaviour. We can then reach this audience most effectively with messages that resonate.

And what about the campaign messages?
The rationale for the look and feel of the advertising is all about transformation of the visitor: finding joy in the simplicity; about having no regrets; breaking out of self-doubt and getting beyond everyday restrictions of self. Plus it needs to cut through the clutter of other destinations’ advertising.

What does it cost?
We’re offering a selection of packages, from $500 to $10,000 (or more if you wish). So you can choose how much you wish to invest, according to your marketing needs.

How flexible is the program?
The packages allow you to participate at the entry level or scale up to a full campaign personalised for your business under the expert guidance of Leonards Advertising. This is an unbeatable opportunity to “access the experts” of this industry-leading agency.

Register online here

Read the Frequently Asked Questions

Download the Summary

Download the Detailed Partner Program