Destination Management Plan

The Destination Management Plan provides a framework to guide sustainable tourism development over the next 15 to 20 years.

Together with consultants 'Destination Marketing Store', the Destination Management Plan (DMP) has been prepared following detailed research including a baseline analysis; product and experience audit; and extensive stakeholder consultation. The Plan's identified growth forecasts are ambitious, but also attainable based on various opportunities that have been uncovered through the baseline analysis.

DMP Outcomes

The DMP identifies the MidCoast's competitive advantage and looks to a future which more effectively leverages the region's natural assets, local character and environmental credentials to promote the MidCoast as a leading provider of nature and adventure-based tourism.

The short-term action plan includes priorities achievable using existing resources and provides guidance on realising quick gains based on 'where we are now'.

The DMP also proposes some 'game-changing' projects that would require additional resources and/or partner organisations to implement, giving us some aspirational goals to strive for.

The DMP includes strategies to maintain and potentially grow existing markets, encouraging repeat visitation and increasing the length of stay.

The DMP also outlines approaches to attract new markets with the greatest potential for growing the visitor economy.

Vision:
MidCoast is renowned as a place where outstanding natural beauty meets vibrant country living, inspiring healthy and active lifestyles.

Destination Positioning: 
Blaze your own trail and revel in new possibilities as energising as our nature is breathtaking.

DMP Process

The MidCoast Council Destination Management Plan is the result of a process that has involved the following steps:

1. Great Lakes Destination Management Framework and detailed consultation with stakeholders

2. Council amalgamation creating MidCoast Council

3. Inception Meeting with MidCoast Council

4. Baseline Analysis & presentation to MANEX

5. Product & Experience Audit

6. Consultation workshops and meetings across MCC, including with NPWS, State Forests, MANEX and Tourism Strategic Working Group

7. Tourism Demand Driver Infrastructure (TDDI) Grant Application – Great Lakes Great Walk & Aquatic Trail Network

8. Further consultation meeting, including with Local Aboriginal Land Councils and Tourism Strategic Working Group

9. Consultation with MCC identity brand consultant

10. MCC Destination Management Framework (DMF)

11. High-level consultation on the DMF, including with Tourism Strategic Working Group and MANEX

12. Draft MCC Destination Management Plan (DMP)

13. Public exhibition process and final community and industry consultation on and presentation of the draft DMP

14. Presentation of final DMP to Council

15. Development of the destination Brand Strategy & Guidelines
In progress

Destination Management Plan FAQs

Great Walk & Aquatic Trail

One of the key 'game-changing' outcomes for the region is the proposed Great Walk & Aquatic Trail – a proposed internationally significant track along a 100km stretch of coast from Forster to Hawks Nest, incorporating Myall Lakes and Booti Booti National Parks.

Learn more about this exciting project

Destination Brand Strategy

Our new destination branding elements are being developed for release soon.

Find out more

Destination FAQs

Still have questions about the new destination and the strategy behind the name?

Read the FAQs

MidCoast Council was formed by the NSW Government proclamation on 12 May 2016 through the merger of the former councils of Great Lakes, Greater Taree and Gloucester. This also included the merger of the existing tourism bodies of Great Lakes, Manning Valley and Gloucester... now known as Destination Barrington Coast.